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Ethical Attorney Marketing: Local SEO Essentials

Tuesday, March 25, 2025, 12:00 PM - 1:00 PM EDT

Category: National

Ethical Attorney Marketing: Local SEO Essentials

Speaker: Olha Bodnar - Ethos Leads

This presentation will guide solo and small firm lawyers on how to ethically implement local SEO and Google Business Profile strategies while maintaining compliance with the ABA Model Rules of Professional Conduct. Attendees will learn how to build a strong online presence, increase their law firm visibility in local search results and attract more clients in a compliant and ethical manner.

By the end of this presentation, participants will:

Understand how to maintain compliance with the ABA Model Rules of Professional Conduct in marketing.
Understand the principles of local SEO and its ethical implications.
Learn how to create, optimize, and manage a Google Business Profile while adhering to ethical standards.
Explore ethical strategies for managing client reviews and ensuring compliance with legal advertising rules.

Olha's Bio:

Olha Bodnar is the founder of Ethos Leads, LLC, a full-service ethical marketing partner dedicated to helping law firms grow while maintaining compliance with professional conduct rules. With over a decade of experience in digital marketing, Olha has developed data-driven frameworks specifically tailored for the legal industry.

Olha is the contributor to the Attorney at Law Magazine as well as the author of “Lawyer Video Power: The Step-By-Step Guide to Build Your Law Firm's Video Marketing Strategy”, a comprehensive guide to video marketing tailored for attorneys. 

Recognized as a LinkedIn Top Voice in legal marketing, Olha specializes in ethical, client-centered approaches to marketing that align with professional conduct rules, ensuring law firms maintain credibility and trust while growing their practices.

Holding a Master’s degree in Philology and a Certificate in Digital Marketing Management, Olha combines a strong foundation in education with marketing strategy. 

In this presentation, Olha will share her insights and expertise to help solo and small firm lawyers navigate ethical marketing, build a strong online presence, and attract new clients while upholding the highest professional standards.