Women Owned Law Virtual Speaker Series

Why do YOU have a newsletter? If it’s to promote your background, you might be wasting your time. On radio station WII-FM (What’s In It For Me) the audience wants to learn how your experience will benefit THEM.

Why should you focus on the reader’s interest? The goal of your newsletter is to remain top-of-mind so that YOU will be the attorney of choice. A potential client or a referral source will call you for assistance on the topics you have so cogently explained in the analyses and commentaries of your newsletters.

If you don’t currently have a newsletter, why not? There are three times more email addresses as there are Facebook and Twitter accounts combined. People check their email more often than their social media accounts. Plus, YOU control the subscriber base and the frequency of your email newsletter, not a subject-to-change algorithm of Facebook,

LinkedIn and Twitter. Learn best practices to design, write and distribute your email newsletter.

Presenter

Janet Falk
Falk Communications and Research

Janet Falk is a Communications professional with more than 30 years of experience in-house and at public relations agencies. She advises attorneys at small law firms and with a solo practice on Media Relations and Marketing Communications to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel and achieve business goals. Janet leads workshops on these topics and advises on media relations, website, LinkedIn profile, articles in non-legal industry trade publications and client newsletters, among other areas. She has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm and is a frequent speaker on webinars and podcasts about Public Relations and Legal Marketing. 

This Virtual Speaker Series is free to members of WOL and their Guests.  Non-Members who are not guests will be charged a $20 registration fee.

Please RSVP by March 23, 2022.

RSVP NOW